Ok, so we have ourselves a blog now for evDeliv. Now what do we do with it? With the energy we are putting into blogging instead of the myriad of other issues facing us we’ve been forced to take a hard look at what we are doing here. The truth is, I feel like I am trying to pretend that we are doing this for all the right reasons (engage customers, allow a discussion about our brand, company strategy and direction, and because we truly feel we have something deep and meaningful to say. the truth is however, while these are great reasons, I fear the real reason is somewhat distracting and takes away form the benefits we could see. Blogging is also clearly a marketing tool, allowing us to create a larger brand, and personal brand for myself and the rest of our small team. To reach our fingers out across the net and start to have some clout. 
The problem with this, is that it doesn’t inspire us to write anything new or useful, and it makes the whole act of doing this feel empty and hollow. If it is only to let people know we are launching evDeliv. It will feel empty barren, black & white, and boring.
So what are the uses for this blog that can be both rewarding for us and the people that read it?
Clarify our own thoughts
Only through conversations with others, and ourselves can we develop a mature understanding of the concepts we grasp. Moments of elucidation may occur fleetingly, late at night, or in a rush of insight, but only by digesting that information through communication and thought can something real be garnered from it.
Provide a mechanism for criticism
What is great about ideas, is that they are highly moldable objects. Without the right tools a piece of wood, is just a piece of wood, but given a saw, tape measure, router, sander, screws, putty, stain, and veneer it can become almost anything the creator can imagine. The same is true of ideas. Given two-way communication, and insight an idea can be molded, bent, prodded, and shaped into being something real, tangible and useful.
Discuss Topics important to us
In any two-way communication you are actively involved will, the topic will invariably be 50% what you want and 50% what the other participants want. (We will ignore the fact that the sum is greater int he pieces in this case) By blogging and discussing the concepts we have we allow the conversation in our life to naturally
